Brands designed to differentiate, attract, and endure.

M. Dietz Creative is a brand strategy and identity design studio based in Central New York. We help businesses build their brands from the ground up—starting with the right name, shaping a distinct voice, and designing a visual identity that works hard and speaks clearly.

We’re not here to decorate. We’re here to differentiate. Every project begins with a strong strategic foundation that ensures the end result doesn’t just look good—but connects, converts, and endures. Whether we’re naming a new venture, writing a tagline, or building a full identity system, we bring intention, clarity, and creativity to every step.

About the studio

Margaret Dietz is a creative director, brand strategist, and founder of M. Dietz Creative. Her career began at international agencies across the tri-state area, where she shaped global campaigns for brands like Coca-Cola, Starbucks, Procter & Gamble, and Hewlett-Packard—including the iconic Share a Coke campaign.

With a background that spans strategy, copywriting, and art direction, Margaret brings a rare blend of creative skills to every client partnership. Today, she uses that big-brand experience to help small and growing businesses stand out—with clear positioning, thoughtful storytelling, and best-in-class design.

When she’s not building brands for entrepreneurs across the country, Margaret teaches design at Syracuse University, where she’s proud to help shape the next generation of creative thinkers.

About the founder