Project Summary
Get Reps is a sports technology company giving athletes the tools to measure their progress, sharpen their skills, and get noticed. With a focus on lacrosse and long-term ambitions to expand across multiple sports, the company needed a strategic foundation, clear messaging, and a bold identity system to position itself as a leader in athletic training technology.
The Role
Strategy: We defined Get Reps’ position in the sports technology market, focusing on ambitious athletes and the communities around them. The strategy centered on empowerment, measurable progress, and building credibility with both players and those who guide them.
Messaging: We developed clear, motivating language that captures the essence of the brand: performance, accountability, and inspiration. The voice balances authority with approachability—sounding like a coach athletes look up to and parents trust.
Identity Design: We created a bold, modern identity system that reflects the energy of sport and the sleekness of technology. Every choice, from color to typography to pattern, was designed to make Get Reps instantly recognizable and to reinforce its role as a leader in training innovation.
